You Wrote a Blog. Now What? 7 Ways to Reuse Your Content

For most of us, even skilled writers, it can take some time to craft a meaningful piece of content for your business. Yes, even with tools like AI, there will always be some human touch in order to craft the content to fit your business and your goals. The good news is that you can take one piece of good writing and get a lot of mileage out of it. 

Social Media

If you hate posting to social media, this is the hack for you. Pull snippets from your blog that you can reshare on your various channels. You don’t need a lot of words - maybe just two or three sentences that give your audience a taste of the topic. Then follow up with a question or call to action. Perhaps you send them to your website to read the full blog. Or maybe you invite them into a conversation about the topic at hand. 

Videos

Video is important for social media, websites and basically all algorithms. Mostly because people like to watch and connect with the brands/companies they follow versus simply read about them. You don’t need a lot of time - or fancy equipment - to achieve this. Set up your iPhone or Android on a tripod (or turn on the anti-shake feature on your phone if you are going to hold it) and speak briefly (30-45 seconds at most) about the topic of your blog. You can even read one of the paragraphs if you want. The goal is to put a human behind the words. 

Email Newsletters

Whether you have a weekly, bi-weekly or semi-annual newsletter, re-using your blog content here is great filler space. Just as you would on social media, pull out some key points of the blog, then direct people to your website to read the full thing. For most of our clients, their blogs (if they have one) almost always rank in the top three links that audiences click on. Engagement with your newsletter shows an interested audience, and traffic to your website is always good. 

Whitepapers 

Perhaps by the time you finished the blog you realized there was more to say. Or, maybe after it was up for awhile, and you received feedback from people, you realize there were points you wanted to clarify. Consider turning the blog into a longer whitepaper with deeper research, charts, quotes from teammates, etc. You can use this whitepaper for internal training, as material for your sales team, and more. 

LinkedIn Articles

This one is almost too easy, but we would be doing you a disservice for not mentioning it. LinkedIn articles show up on your personal profile and are distributed in people’s feeds differently than a regular post. It’s a good way to keep content that you want to reference later in an easy-to-access place. Plus, you’ll have the added bonus of possibly being featured by LinkedIn’s marketing team. 

Recruitment 

If your HR department is actively recruiting, the blog page on your website is a great resource for future employees to get a sense of A) The type of work you do and B) The type of culture you have. This is - again - when human writers are best since AI can’t capture your work culture (or, if it can, maybe you need a better work culture). Our team’s blogs have included “Get to know the team” alongside our thoughts on Tik Tok. Just reading a handful of these content pieces gives a possible client or employee a strong sense of who we are and what we believe in. 

Industry Articles

Finally, use this content to submit for future publications. Once you have a strong piece of writing, you can share it with industry publications for possible inclusion in one of their future articles. They may want to reuse the blog in its entirety (who doesn’t love easy content?) or they may want to interview you for a future article. The goal is to get on their radar and show your expertise in your area. 

And let’s say you don’t do any of these things. You write a blog and put it up on your website. End stop. That can definitely be enough. As long as you are adding thoughtful content (read: written by a human) with some keyword strategy, your new blog page is helping your website remain “in the green” for Google. Google likes new content on websites. And if you’ve made Google happy, you’ve done a lot. 

Need help developing a blog? We’re now offering content consulting to help you develop your writing with strategy in mind. Email Cassandra to learn more.