OUR STORY

OUR STORY

Since 2017, Next Page Brand Strategies has been in the business of supporting small businesses. We work with brands who know who they are, love what they do, and have a passion to help their audiences.

Here’s what we know: people buy from brands that speak to their values, that seek to understand them, and who provide value for free (yes, for free). In return, they give their support, their money, and, perhaps most importantly in this digital world, their time.

We have all become numb to the constant content assault we experience from the moment we pick up our phone in the morning. That’s why more and more consumers support - and buy from - brands that seek not to make a sale, but make a connection.

BLOGS

Get a look inside our psyche - from A.I. to social media and your mental health. We have thoughts about it all.

Meet the Team

Cassandra D'Alessio

FOUNDER + CHIEF CONTENT STRATEGIST
Earning her B.A. in Creative Writing at Miami University of Ohio, and M.A. in English Literature from the University of Louisville, Cassandra has studied the power of words since 2003. Her thesis, “To Teach, To Write, To Heal: Trauma Narratives in the Classroom,” focused on her own experience as well as scientific research on how the written word builds connections between people.
From 2010-2016, Cassandra taught at multiple two and four-year colleges including at the University of North Carolina-Charlotte as a Visiting Lecturer. Prior to founding Next Page, she was the Director of Marketing at a Charlotte non-profit.
Outside of work, Cassandra enjoys cooking, true crime podcasts and traveling to the mountains with her husband and their two dogs. In 2020, she published her first book, This Won’t Be Pretty: First Year Lessons for the Female Entrepreneur.
Katie Small

PROJECT ADMINISTRATOR
Katie is a graduate of Appalachian State University with degrees in electronic media and media literacy. She brings her organizational and creative flair to her full-time job as a marketing manager for a well-known life insurance brand and supports small business owners in her side hustle, Small Virtual Solutions. Outside of being a digital maven, Katie is experienced in working with non-profit boards and advocating for women and caretakers in the financial services industry.
At Next Page, Katie is responsible for keeping the process of client approvals and content scheduling moving forward. She keeps both our internal and external processes organized, efficient and can often fix anything a client - or technology - throws at her.
When she's not busy juggling her many professional roles, Katie spends time with her family, sweats it out at hot yoga classes, or travels to see friends and concerts.

Danielle Kleinrichert

ACCOUNTING MANAGER
Danielle is the owner and founder of Neatbooks, LLC and has been supporting small businesses who use QuickBooks Online (QBO) since 2015. However, she has been working with numbers for much longer than that (including as the General Manager at her family’s restaurant in Florida). Now living in Charlotte, her business focuses on helping other small businesses keep their number neat and clean.
At Next Page, Danielle manages all things numbers including monthly bookkeeping, financial reports and onboarding new clients for payment processing.
When she’s not in front of a spreadsheet, she spends time with her husband Guillermo and their two cats.
Chandler Shea Vogler

CREATIVE MANAGER
Chandler is a 2015 graduate of the University of North Carolina-Charlotte with degrees in communications and public relations. As the owner of Rickhouse Marketing, a website and branding agency, she is an expert in creating beautiful branding soutions for multiple industries.
As Next Page Brand Strategies’ Creative Manager, Chandler strategically develops, designs and executes the creative elements to accompany our client’s marketing. She develops original graphics for social media campaigns, provides graphic and photography training for employee advocacy programs, and designs printed products for special projects.
When she is not working, she is traveling and spending time with her dogs on the beaches in Florida.
Erica Vaughn

SEO SPECIALIST + CONTENT WRITER

Erica is passionate about promoting small businesses and non-profit organizations so they can thrive. She earned her BS in Business Administration in Marketing from Appalachian State University and completed a certificate program in Digital Marketing with the University of North Carolina at Chapel Hill. Erica is dedicated to understanding each business’s unique needs and delivering tailored solutions. She brings experience in various industries, including the mental health field.

At Next Page Brand Strategies, Erica enables brands to connect meaningfully with their communities through storytelling. Her work includes an overall mastery of SEO development and strategy as well as creating engaging social media content, writing on-point blogs and email newsletters, and forming strategies to optimize website performance.
Erica and her husband, Mike, have three kids. When she is not creating content for clients, she enjoys trips with her family to the Carolina beaches and NC mountains.