4 Ways to Integrate ChatGPT Into Your Marketing Strategy
If you can’t beat ‘em, join ‘em.
Although I've been pulled kicking and screaming into the world of ChatGPT, the more I have researched its capabilities and tested it against my knowledge, the more confident I am in believing this: there is enough room on this planet for the both of us.
While ChatGPT won’t be spitting out the next Farewell to Arms, it does have its place among small business owners who A) Are often mesmerized by the shiny new thing on the internet and B) Enjoy trying out new technology. If this is you, consider these areas to use ChatGPT throughout your marketing funnel - from big picture blog content to customer acquisition follow-up.
Blog Content Ideas
Not really sure what to write a blog about for your website? Ask ChatpGPT. Be sure to give specific details of your business and what your goal is for the blog. Are you trying to inform or educate? Do you want to explain the process? Or maybe you want to try something creative, and ask ChatGPT to help with punny jokes that you can integrate into your content. I tried asking ChatGPT to give me funny jokes about robots and what it came up with was… less than hilarious. (It also included a disclaimer that humor was subjective, which is just what an unfunny being would say).
Simplify Complex Content
One of the toughest things for a small business owner to do is simplify their content. The truth is, even if your reader was super excited to read about the inner-workings of the technology that keeps hackers at bay in your office, they don’t have the time or attention span to read that content. Whether they come across your content on your website, through a social media post, or they are a subscriber to your newsletter, it’s important to remember that you have a very limited time to make an impression. There is something else that needs their attention. Take your complex content and sift it through ChatGPT, asking it to “simplify” or “write it for a beginner.” It may not win you a Pulitzer, but you have a higher chance of converting a customer who now understands your business in a way that makes sense for them.
Buyer Persona Questions
Maybe you have a great new idea for a service or a product, but you're unsure how to even start your marketing strategy. Start with a list of questions from your potential customers. Here’s where ChatGPT can help. Give it some information around your service or product and ask it to come up with specific questions as your customer. The more specific you can be about who your customer is, the better. ChatGPT works by knowing data points around a certain subset of people: age, gender, spending habits, location of home and work, etc. If you can give it some specifics around your Buyer Persona, it can help you see the other side of the coin.
Develop Customer Surveys
After a client buys from you, it’s always good to follow up and see how the service or product met their expectations. This could come in the form of a survey or asking for a Google review. ChatGPT can help you hone in on the questions you should be asking as well as how to answer negative feedback. Now, I wouldn’t suggest using generic ChatGPT language to respond to customers who are really angry or unhappy, but it can give you a framework for how to respond when all you really want to do is fling a bunch of curse words at them over the ether.
ChatGPT and its millions of cousins that are popping up online every day has its place in your marketing strategy - especially if you are a small business owner who doesn’t have the budget for an in-house or outsourced marketing team. In areas of your business where general is “good enough” or can at least start the ball rolling for you, is a relatively safe place to play around with this new technology.
For more insights on ChatGPT and your business, check out my latest LinkedIn Live on How to Write Like a Human.